Cookie Policy

Processing of personal data

Formuepleje’s use of cookies may result in the processing of personal data, so you are advised to read our privacy policy. Please also read Formuepleje’s privacy policy.

Consent

Formuepleje uses cookies to operate the website. You can choose which cookies you want to allow, when you are visiting our website, though some cookies are necessary for the website to function properly. At any time, you are free to withdraw your consent. You withdraw your consent by clicking the cookie-icon at the bottom left corner and changing your settings for acceptance of cookies. You also have the possibility of removing unwanted cookies in the internet-settings of your browser.

What are cookies?

Cookies are small text files that the website can place on your computer, smartphone or other electronic devices. However, the term ‘cookies’ in this policy also means other forms of automatic data collection, for example via the browser’s internal storage or cookies set by using other software or tracking cookies, which is a term describing all the cookies, that are used to gather information concerning the user, that can be used for marketing purposes as well as other personalized content. The collected data can also include information about your MAC address and other information about your device.

Cookies can be used by Formuepleje as well as by third parties. Cookies placed by third parties can support various functions on the website. but can also be used to gather data via analysing tools e.g. for the purpose of marketing or statistics. Third party cookies are described further below.

At Formuepleje, we use two types of cookies, ‘session’ and ‘persistent’. Session cookies are associated with the current visit to the website and are automatically deleted when you close your browser. Persistent cookies will, however, be stored on your device. The persistent cookies delete themselves after a certain period of time but will be renewed each time you visit the website. You will find the specific storage period under “expiration” in the cookie declaration for the specific cookie in the cookie banner. Down below you can read more about the purpose of the session cookies and the persistent cookies that we apply.

Which cookies are used and for what purposes

At our website (formuepleje.dk), we use cookies to investigate how our users use the website. Among other things, we do this to have the possibility of improving our website and thereby improve the user experience. This can be done by keeping statistics of the amount of website users and by optimizing the design of the website. We also use some cookies to target our marketing.

You can see which specific cookies we use by clicking the round cookie-icon in the bottom left corner of our website.
Down below is a description of the various purposes that we use cookies to pursue.

Necessary
Necessary cookies help to ensure that the website runs properly by activating fundamental functions, such as side navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Functional
We gather information about your preferred settings and choices on the website. This is done to show the user the version of the website that suits the preferences of the user the most. The information is used to determine what region and language the user prefers, in relation to videos and other visual elements on the website e.g. job search.

Statistical

We gather information about how you interact with the website, including how often you visit the website and what sites you view. We do this to optimize design, user experience and to strengthen the efficiency of the website. Furthermore, we use the information to give you personalized content and manufacture market analyses.

Marketing
We gather information regarding your interests, including which sites and ads you click on. The information can also include what products or services that you show interest in or buy, on this website and on other websites. We do this to ensure, that we can show you ads and send you e-mails that are relevant to you and your interests. Furthermore, Formuepleje can gather data about the devices that you use to gain access to the digital channels of Formuepleje, including IP-adress, type of browser, traffic data, cookie information and other communication data. For example, it could be your usage of the marketing material that we send you, including whether you have opened the e-mail from us, if the e-mail has been read once or multiple times, if the e-mail has been sent forward and what links in the e-mail that were clicked on.

To be able to show you targeted ads on this website and on others, we cooperate with other companies with whom we share the data.

Unclassified

We aspire to have as few unclassified cookies as possible. Should there be any unclassified cookies in the cookie overview, then we are currently working on classifying these, along with the providers of the specific cookies.

Who sets cookies on our website?

First-party cookies are set by:

Formuepleje A/S
Værkmestergade 25
DK-8000 Aarhus

When we set out temporary cookies in the form of session cookies, it serves the following purposes:

• Registration of the timeframe in which you visit our website
• Identification of which sites and functions you visit, when you are moving around formuepleje.dk
• Setting up a user-id, so that we can see which sites, that has been visited during the same visit.
• Temporarily saving information, that is necessary to make certain operations function properly, e.g. in connection to login via MitID, or when you are filling out trading forms on the website.

Aside from the session cookies, we also set out permanent cookies. This means, that they are stored for a longer period than just during your visit on the website. The actual storage period for each singular cookie is specified in the cookie declaration and can vary between 15 minutes and 2 years.

The permanent cookies registrate the following:

• How many times you have visited our website
• How much time you have spent on our website
• Whether you have accessed our website via a search engine, search word or link
• Whether you are a new or recurring user of our website

Third-party cookies are set by:

Hubspot
We use tools from Hubspot to measure traffic, operation and optimization of our e-mail marketing activities, as well as tracking with the purpose of using targeted ads via e-mail and through the website.

Cloudfare
This cookie is set out by Hubspots CDN-provider and is a necessary cookie against unwanted traffic from automated software applications (“bots”).

Facebook (Meta)
We use tools from Facebook and Instagram to collect statistics, target ads to you, and measure the effectiveness of our marketing.
We also share information about your use of our website with Facebook and Instagram. Facebook and Instagram can combine this data with other information you have given them or that they have collected from your use of their services.

LinkedIn
We use LinkedIn to collect statistics, target ads to you and measure the effectiveness of our marketing.
We also share information about your use of our website with LinkedIn. LinkedIn can combine this data with other information you have given them or that they have collected from your use of their services.

Matomo
We use Matomo for traffic measurement, operating and optimising our website and tracking for targeted marketing.

Cookie information

Supports the technical functions of the website and informs the users about, what cookies are used by the website.

Microsoft

Supports the integration of the platform of a third party company and ensures the safety of the website and the application.

HR Manager Talent Solutions

Activates the recruiting function on the website, when visitors send in applications or create job agents.

Talentech

Collects information about the users and their activity on the website for the purpose of analysis and reporting, when the users are visiting career pages, searching jobs and creating job agents.

Ontame.io

Collects information about the users and their activity on the website for the purposes of analysis and reporting, when the users are visiting career pages, searching jobs and creating job agents.

Google Marketing Platform

Used to advertise online by collecting information about the users and their activity on the website. The information is used to target ads to the user across various channels and devices.

Microsoft, Bing

Collects information about the users and their activity on the website. The information is used to track and analyse the behaviours of the user and to deliver targeted ads.

Youtube

Collects information about the users and their activity on the website via embedded video players with the purpose of delivering targeted ads.

Google

Remembers your latest searches, your prior interactions with the ads from an advertiser or search results and your visits to the website of an advertiser to show you customized ads on Google. Supports the integration of the platform of a third party company on the website to deliver targeted ads.

Zoho

Used for direct marketing by collecting information about the users and their activity on the website absaloncapital.com, as well as securing the safety of the website and the application. 

How to avoid and delete cookies

If you do not wish to receive cookies from the website, you can choose not to accept cookies. In your browser you can choose which cookies are to be allowed, blocked or deleted. How you do that depends on which browser you are using. However, this may mean that you may not be able to use our website partly or fully.

See how to delete cookies on the most common browsers and devices here:
http://minecookies.org/cookiehandtering

Ownership information

This website is provided by:
Formuepleje A/S
Værkmestergade 25
DK-8000 Aarhus
+45 87 46 49 00

The website owner is responsible for cookies or similar technologies in connection with the use of this website under Danish law.