Cookie Policy

Formuepleje wants to offer an easy to navigate site with content that is most relevant to you. We use technologies that can collect information about you and how you and other visitors use our website.

Processing of personal data
Formuepleje’s use of cookies may result in the processing of personal data, so you are advised to read our privacy policy. Please also read Formuepleje’s privacy policy.

Consent
By using this website, you agree that Formuepleje may use cookies as described in this cookie policy, unless you have blocked the use of cookies in your browser settings.
You can choose to withdraw consent by blocking cookies in your browser; read more on this below.

What are cookies?
Cookies are small text files that the website can place on your computer, smartphone or other electronic device. However, the term ‘cookies’ in this policy also means other forms of automatic data collection, for example via the browser’s internal storage or cookies set by using other software. The collected data can also include information about your MAC address and other information about your device.
Cookies can be used by Formuepleje as well as by third parties.
At Formuepleje, we use two types of cookies, ‘session’ and ‘persistent’. Session cookies are associated with the current visit to the website and are automatically deleted when you close your browser. Persistent cookies will, however, be stored on your device. The persistent cookies delete themselves after a certain period of time but will be renewed each time you visit the website.

Which cookies are used and for what purposes
Our website uses cookies for the following purposes:

Functionality
Necessary cookies, which ensure technical features, for example rejecting cookies or using social media from the page, for example to share content from the page.

Preference cookies, which remember your choices and settings.

Purposes of analysis
Traffic measurement, so we know how many people visit our website and how they use it, among other things.
Operating and optimisation cookies, which help us to improve the user experience because we can analyse how the page is found, used, and what type of users we have.
Tracking for targeted marketing, so we can adapt and improve our marketing and communications and make them more relevant to you and our other users and customers.
Anonymous tracking for marketing use across websites, so we can get a better idea of what type of users we have and their patterns.

Who sets cookies on our website?
First-party cookies are set by:
Formuepleje A/S
Værkmestergade 25
DK-8000 Aarhus

Third-party cookies are set by:

Google Analytics
We use Google Analytics to collect statistics and improve our site, to measure the effectiveness of our marketing and to target ads to you.
Statistically anonymised data are stored until they are no longer relevant to our business.
We also share information about your use of our site with Google. We may combine this data with other information you have given them or that they have collected from your use of their services.

Facebook
We use tools from Facebook to collect statistics, target ads to you and measure the effectiveness of our marketing.
We also share information about your use of our website with Facebook. Facebook can combine this data with other information you have given them or that they have collected from your use of their services.

LinkedIn
We use LinkedIn to collect statistics, target ads to you and measure the effectiveness of our marketing.
We also share information about your use of our website with LinkedIn. LinkedIn can combine this data with other information you have given them or that they have collected from your use of their services.

Adform
We use Adform to collect statistics, target ads to you and measure the effectiveness of our marketing.
We also share information about your use of our website with Adform. Adform can combine this data with other information you have given them or that they have collected from your use of their services.

Hotjar
We use Hotjar to collect statistics, measure the use of our website and improve our website.

Matomo
We use Matomo for traffic measurement, operating and optimising our website and tracking for targeted marketing.

How to avoid and delete cookies
If you do not wish to receive cookies from the website, you can choose not to accept cookies. In your browser you can choose which cookies are to be allowed, blocked or deleted. How you do that depends on which browser you are using. However, this may mean that you may not be able to use our website partly or fully.

See how to delete cookies on the most common browsers and devices here:
http://minecookies.org/cookiehandtering

Ownership information
This website is provided by:
Formuepleje A/S
Værkmestergade 25
DK-8000 Aarhus
+45 87 46 49 00

The website owner is responsible for cookies or similar technologies in connection with the use of this website under Danish law.